Mission and Values

Mission

To create a more informed campus and educate future journalists by elevating diverse voices and always seeking the truth.

Values

Transparency: Transparency leads to trust. We believe in transparency between our editors and our staff, between our writers and our sources, and us and our audience and community. All information on how TKS is run is accessible on the web! 

Independence: TKS is fully student run, we are independent of the college. This is important to showcase the opinions and experiences of students as well as to provide a factual unbiased narrative of events on campus.

Empathy: Empathy is at the core of journalism, we want to help our audience empathize with people whose lives are different from them. We also want to show empathy to all our sources, because everyone is a human worthy of being treated with dignity.  

Passion: Part of our mission is to educate future journalists, we can’t do this without our writers having some passion about what they are working on. Our writers all have a personal and emotional commitment to the work because of their passion for writing and journalism.

Curiosity: If we’re not curious, we won’t start writing about anything! Both our journalists and readers need to be curious about the world around them, otherwise, what’s the point of journalism?

Accessibility: TKS has diverse models for distributing the news, with both video and audio components, as well as several ways for people to access our writings. This is because access to news is so important, and we don’t want there to be barriers to anyone who wants to access news. 

Trustworthiness: We want our readers to trust that we are reporting factually and ethically, otherwise we’re no better than a gossip magazine. Our goal is always to confirm and contextualize the gossip.